JAZZFUEL

Hands-off Social Set Up

We'll set you up with 4 months of consistent social media posts which run in the background

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The social media struggle

Most musicians don’t struggle with social media because they lack material.They struggle because posting becomes irregular, time-consuming and mentally draining. A burst of activity around a release or tour… followed by long periods of silence when the focus rightly shifts back to the music.Consistency might not be sexy as a concept, but if the goal is more gigs and listeners, having a steady, consistent presence on social media — regardless of what's going on in your life — is an important way of keeping you top-of-mind with people.Dedicating hours each week to carefully creating fresh content might work, but it's unrealistic for most artists.But what if there was a middle ground..?

The Engagement Experiment

Over the past year or so I’ve been running a quiet experiment to understand what actually creates engagement and attention on social media.Alongside Jazzfuel, I launched a Facebook page called Discover Jazz and tested a simple idea: what happens if great 'evergreen' content is shared consistently using a structured system, rather than occasional bursts of posting?The results were encouragingToday the page has grown to 120,000 followers with 4.5 million views per month and more than 300,000 monthly engagements (likes, comments, shares)Of course, a media-style discovery page is not the same as an independent musician account, but the concept — growth through consistency and presence — is the same.The experiment proved something important:Consistency and structure matter far more than constant effort.Most musicians already have months of great material — performance clips, rehearsal videos, photos, press quotes, stories from gigs — but it rarely gets organised into a steady online presence.So I’ve started testing a new Jazzfuel service designed to solve that.The IdeaInstead of managing your social media week after week, the goal is to install a simple system that keeps your accounts consistently active in the background.We take your existing material and turn it into a structured library of posts, then set up an automated posting system that keeps everything running.Think of it less like hiring a social media manager, and more like installing a steady baseline presence online while you focus on making music.The goal isn’t to turn you into a full-time content creator. It’s simply to ensure your music stays present online between releases, gigs and tours.

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What's Included

• A short audit of your current Facebook & Instagram accounts
• A simple content strategy based on a few key content buckets (performance, story, personality, etc.)
• Creation of a 4-month content library (around 70 posts) built from your existing material.
• Captions written and formatted for each post
• Setup of an automated posting system
• A posting schedule designed to keep your accounts active for the coming 4 months

Posting rhythm & Time Requirement

We'll schedule 3–4 posts per week on both Facebook & Instagram to give you 4 months of content running automatically.The result? Your profile will move from sporadic bursts of posting to a steady online presence that runs automatically. Any time-sensitve content you want to post (gigs, releases, etc) will sit on top of a stable schedule of content.

Time Required From You

This is designed to be lightweight. Most of the work happens on the Jazzfuel side.Typical time commitment:• 20–30 minute call to understand your project
• 30–60 minutes gathering and sending existing material (videos, photos, links, press quotes etc.)
• Reviewing scheduled postsThat’s enough to build the initial content library.

Who This Works Best For

This tends to work best for musicians who already have some presence on both Facebook & Instagram. They should also have at least some video content, publicly available music and photos from gigs or studio sessions.Oh - and a willingness to be that person who has multiple posts per week going out on their account!In other words, artists who already have interesting material — but simply haven’t turned it into a consistent social presence yet.

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